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Restaurants use social media to fight crimeRestaurants use social media to fight crime

Cleveland operators nab dine-and-dash suspects via Facebook

Ron Ruggless, Senior Editor

June 24, 2015

2 Min Read
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Social media isn’t just for restaurant marketing, customer relations and employee recruitment anymore. It’s also apparently a crime-fighting tool.

This week, Cleveland restaurateurs put a quick end to a series of big-ticket dine-and-dash incidents by stopping one of the two suspects in their tracks after they were identified in Facebook posts.

At least six restaurants in the downtown Cleveland area had reported a series of dine-and-dash incidents that began on June 18, with a walked $200 tab at Bar Cento, and spread over the next day to Crop Bistro & Bar.

Steve Schimoler, chef and owner of Crop, posted the suspect’s name and photo on his personal Facebook page.

"It worked instantly because the word got around quickly," Schimoler told local television station WKYC.

Schimoler had surveillance video of the suspects ringing up a $160 tab at the bar before they left.

"Top-shelf champagne, foie gras, short ribs," Schimoler said. "All in, like they are really super foodies. Said they were going to have a cigarette. They take off. We immediately connected the dots. We looked at both videos, immediately identified these two brothers."

The next day, three more restaurants — Blue Point, Butcher and the Brewer, and RED — were hit by the suspects matching the descriptions in earlier incidents.

By Friday, word had spread to many area restaurants.

At lunchtime, David Flowers, general manger at Johnny's restaurant, saw one of the suspects in his restaurants.

"Sure enough, when he saw an opportunity, he tried to bolt for the door,” Flowers said. “He said he didn't have any money, he was going to meet his aunt and he'd be back later. "

Schimoler arrived at Johnny's in time to snap this now heavily shared picture on Facebook of Flowers’ foot strategically holding down the suspect.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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