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Roy Choi: 3 tips for social media greatnessRoy Choi: 3 tips for social media greatness

Kogi BBQ food truck founder says honesty is key

Ron Ruggless, Senior Editor

September 14, 2016

2 Min Read
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Chef Roy Choi, a master of Twitter as a springboard for his Kogi BBQ food truck, served up Tuesday three tips for achieving social media greatness.

The Korean-American chef, speaking at the fourth annual National Restaurant Association Innovation Summit in Austin, Texas, said social media was instrumental in expanding his Korean barbecue business in Los Angeles at the start of the recession in 2008, when social media was taking off.

The top tactic for social media success, Choi told summit attendees, is approaching it with a voice of integrity.

Choi said that if someone uses social media only to increase business or to make money, “then it probably won’t serve its purpose for you.”

Chef Roy Choi quote“No. 1: You’ve got to be honest with yourself, because soci...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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