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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Digital strategy puts process into customer’s hands — literally, CEO Clifford Hudson says
Sonic Corp. is expanding its mobile-app order-ahead technology, launched in its first full-market test earlier this month, and expects to have it systemwide by late summer, executives said Tuesday.
“We have the opportunity to really change the definition of convenience in the industry,” said Clifford Hudson, president and CEO of the Oklahoma City-based company, in a second-quarter earnings call with analysts.
The restaurant “has historically relied almost completely on a real estate framework and the question of physical locations across the market in order to provide the most convenient access for consumers,” Hudson said
But with the new order-ahead technology that customers can access anywhere in reasonable proximity to a Sonic restaurant...
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