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Starbucks to change loyalty program structureStarbucks to change loyalty program structure

Members will earn rewards by dollar spent rather than visits

Lisa Jennings, Executive Editor

February 22, 2016

3 Min Read
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Starbucks Corp. will revamp its loyalty program in April to allow members to earn star rewards based on what they buy rather than how often they visit, the company said Monday.

Under the new program, My Starbucks Rewards members will earn two stars for every dollar spent on coffee, drinks, food or merchandise in the U.S., Canada and Puerto Rico. Under the current program, members earn stars toward free food or drinks based on transactions.

The change was a result of customer demand, said Matt Ryan, Starbucks global chief strategy officer, in a call with Wall Street analysts. It was the No. 1 request from loyalty club members, he said, which includes about 11 million people, a number that has grown by about 50 percent over the past two year...

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About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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