Studying social mediaStudying social media

Mark Brandau

Operators sharing social media strategies at the 2012 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago quickly dispelled the notion that succeeding in these new marketing platforms is easy or free.


However, while social media takes an investment in money to execute sophisticated campaigns and in time to learn and monitor new networks, a few intuitive tactics could improve restaurants’ performance, brand executives said. 


Three tips emerged from educational sessions on social media at this year’s show.



Start by recognizing others


For restaurant owners who don’t know where to start in social media, experts on the “Engage & Integrate: Social Media Tactics For Restaurants” panel suggested that they begin b...