Video: Long John Silver's touts sustainabilityVideo: Long John Silver's touts sustainability

Quick-service seafood chain Long John Silver’s has released a video detailing its efforts to promote seafood sustainability.

The video provides a brief description of how Long John Silver’s works with responsible suppliers. It is reminiscent of Chipotle’s animated short film about sustainable farming, “Back to the Start.”

These marketing efforts show how both chains and consumers are increasingly aware of where their food comes from.