KFC U.S. today announced the launch of its new KFC Rewards program, where customers can earn points on their orders through their Rewards account both via the app or on KFC.com.
When rewards members place an order, they will automatically earn 10 points for every eligible dollar spent. Customers can then redeem those points for free rewards in KFC’s Secret Recipe Vault. Rewards will continually rotate, according to the company. Further, rewards members will also have access to personalized offers for discounts or free food. Members can earn more points and exclusive offers by completing rotating challenges, such as ordering specific menu items. Those offers and challenges are available on the KFC app’s “Rewards” tab.
"KFC Rewards is filled with free food and finger lickin' good deals for our fried chicken faithful," CMO Nick Chavez said in a release. “Through our new loyalty program, we will serve even more joy to our guests with incentives and special experiences that are only for our rewards members.”
To celebrate the rollout, those who sign up for the program can earn a buy-one-get-one free Smash’d Potato Bowl, the chain’s newest menu introduction featuring mashed potatoes, Secret Recipe fries, cheese sauce, bacon crumbles and a three-cheese blend.
KFC’s loyalty program has been rolling out globally and comes to the U.S. at an opportunistic time. Brands are increasingly leveraging their loyalty programs to offer more value promotions without having to create blanketed deep discounts. Loyalty programs also tend to generate higher check sizes and frequency while providing companies with richer consumer data to better personalize messaging and deals. And, consumers have been willing participants. During Starbucks’ Q1 earnings call earlier this week, for instance, the company reported that loyalty members, of which there are now 34.3 million, represent about 59% of total spend at the chain. McDonald’s loyalty membership grew by more than 45% last year, contributing more than $20 billion in sales in 2023.
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