Who has power in the restaurant industry? What does power really mean when it relates to one of the largest industries in the country, one that employs more than 12 million Americans this year and will achieve roughly $1 trillion in annual sales...
Chipotle’s chief brand officer Chris Brandt said influencers started appearing on the radar about 10 years ago, but they’ve only recently started to prove they can move product
The restaurant company leverages influencers for its omnichannel marketing approach, and CMO Kieran Donahue recently added an NIL campaign featuring student-athletes.
The restaurant company’s influencer strategy, driven by CMO Joel Yashinsky, has yielded higher reach and engagement, while also attracting younger demographics.