Marketing

Brands break through by emphasizing their core attributes, Ace Metrix finds.

Millennials encouraged to "Keep Cool and Summer On" with iced coffee, Ice Blended drinks

Krispy Kreme celebrates the 77th birthday of its Original Glazed doughnut. It marks the occasion by featuring customers sharing memories of the chain and its treats. The chain’s marketing efforts around the birthday also include a social...

The R&B group sings tweets about the chain’s popular sandwich

Indulgent items still star in new racy TV spots

The quick-service operator recreates 2014 World Cup soccer matches in a Web video series called “Fryfutbol.” In a recent video, the company commemorates the U.S. Men’s National Team’s final game of the competition, against...

Brands form content and engagement strategies as social media goes the paid route.

U.S. team’s performance, favorable timing of games attract customers

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...

As part of its partnership with country music star Blake Shelton, Pizza Hut conducted a Twitter Father's Day contest to award one winner with a trip for two to see Shelton in concert.