This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...
A&W Restaurants is targeting younger consumers with a new Hand-Breaded Chicken Tender Texas Toast Sandwich and accompanying marketing campaign. The quick-service chain is seeking to attract Millennials with a social media push built around a...
Welcome to the new NRN Social 200. Nation’s Restaurant News has re-launched its NRN Social 200 to better index — on a daily basis — the social media effectiveness of the restaurant industry’s largest brands. See below for a glossary of terms used...