Marketing

White Castle celebrates its 2013 Cravers Hall of Fame inductees in a recent Web video. Cravers are particularly dedicated fans of the quick-service burger chain who receive special offers for their devotion to the brand. The video features still...

Latest ads tout benefits of seafood consumption by poking fun at other proteins

NewBrandAnalytics analyzes online restaurant reviews to determine popular offerings

Dekker is the former chief marketing officer for Pizza Inn Holdings

Company’s sponsorship of Sochi games under fire from gay-rights advocates

McDonald’s marks its title as the official restaurant of the Sochi 2014 Olympics, which officially kick off on Friday, with a video commemorating some of Team USA’s winning athletes through the years. This year’s Olympics marks...

Smartphone and tablet games present opportunities for brands to differentiate and expand their reach.

Jack in the Box is promoting a new bacon burger in a commercial slated to air during the Super Bowl...

Taco Bell lets several of its celebrity fans outline 25 facts about the chain’s history in a humorous online video...

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...