Marketing

Caribou Perks aims to boost traffic, customer frequency

Taco Bell has introduced the Grilled Stuft Nacho for a limited time with a television ad that highlights the menu item’s portability...

This article is part of NRN’s Forecast & Trends series, which takes a look at what’s ahead for the restaurant industry in the coming year.

Quick-service seafood chain Long John Silver’s has released a video detailing its efforts to promote seafood sustainability...

The brands that stood out this year differentiated themselves from competitors but remained consistent throughout the year in their messaging.

Guests can now purchase Arby’s Signature Sauces at restaurants nationwide. The bottled sauces come in Arby’s Sauce or Horsey Sauce varieties...

The latest BrandIndex data shows a spike in value scores for pizza chains during football season.

Cathy Hull, the chain’s first chief marketing officer, says she aims to ‘elevate the brand’

Carl’s Jr. and Hardee’s use their signature humor in ads that promote its Fresh Baked Buns, which debuted in November...

Restaurant marketers and representatives from Wendy’s and Checkers weigh in on how to handle successful limited-time offerings.