Marketing

The daypart rivalry between the two brands intensifies as McDonald’s makes moves to defend its turf, and industry watchers say Taco Bell has potential to come out on top.

Sister chains Carl’s Jr. and Hardee’s tout a Western X-Tra Bacon Thickburger with a tie-in to this year’s "X-Men: Days of Future Past" movie. A commercial highlights the burger, which includes a charbroiled Black Angus...

Robin Ahearn stepping down to create new company

The chain reinvents itself as brand for Mexicans and has plans to renew growth.

New commercials take jab at breakfast market-share king McDonald’s

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...

Fern Glazer is a regular contributor and a Consumer Trends editor for Nation's Restaurant News.

Commercials tout sandwich chain’s food quality, Month of Giving fundraiser

Wendy’s has championed adoption since founder Dave Thomas began the Dave Thomas Foundation for Adoption in 1992. The company is reigniting its campaign with a marketing push that encourages families to adopt foster children...

St. Patrick’s Day is beneficially situated on Monday, before Tuesday’s first-round NCAA tournament games are televised.