Marketing

In a series of online videos, casual-dining chain Buffalo Wild Wings touts its sports heritage in advance of March Madness. In this video, a hard-boiled coach trains viewers to watch multiple basketball games simultaneously while checking their...

Popeyes, Carl’s Jr., Panda Express and other quick-service chains see success with seasonal fish offerings.

Fast-casual chain to run several promotions with the league and its teams

The chain finds success with its mobile-focused Pretzel Bacon Cheeseburger social media campaign.

Chains seek to replicate the success of blockbuster co-branded menu items such as Taco Bell’s Doritos Locos Tacos.

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...

Chick-fil-A celebrates 50 years of its chicken sandwich in a video that highlights milestones in U.S. history, including the Apollo 11 moon landing, the Beatles’ debut, the turn of the millennium and the election of President Barack Obama...

In a monthly series, menu trend analyst Nancy Kruse and NRN senior food editor Bret Thorn debate current trends in the restaurant industry. For this installment, they discuss activist consumers petitioning large chains to change their practices.