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Bánh mì boomBánh mì boom

Emerging chains tap into popularity of traditional Vietnamese sandwich

Lisa Jennings, Executive Editor

December 5, 2011

6 Min Read
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Lisa Jennings

Just like the taco, pizza and sushi that came before, Americans have embraced a sandwich that once was found only in ethnic mom-and-pop shops in immigrant communities: the bánh mì.


A traditional baguette sandwich from Vietnam, the bánh mì was born of the French colonies. It is a sandwich that includes the bread, meat and sometimes pâté of France with the flavors and textures of Vietnam, such as fresh cilantro, chiles, pickled carrots and daikon with cucumber.


Vietnamese-style baguettes typically are made from a mixture of rice and wheat flour, which offers a crispy crust with a more tender texture than most American versions of baguettes. The proteins that make the base of a bánh mì filling, however, are very flexible — from...

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About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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