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DineEquity plans IHOP menu overhaulDineEquity plans IHOP menu overhaul

The company says IHOP's menu has been responsible for steady sales declines

Lisa Jennings, Executive Editor

October 25, 2012

4 Min Read
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Lisa Jennings

IHOP’s menu will be streamlined and engineered for value over the next 18 to 24 months as parent company DineEquity Inc. strives to turn around lackluster sales for the family dining brand.

In a call to analysts following the release of mixed results for the June 30-ended second quarter on Tuesday and the announcement that IHOP president Jean Birch would be stepping down, Julia Stewart, DineEquity’s chair and chief executive, said declining consumer confidence and economic headwinds have taken a toll on both the IHOP and Applebee’s brands.

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About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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