Sponsored By

How Chipotle mastered TikTokHow Chipotle mastered TikTok

TikTok hacks into the Chipotle menu and the chain fights back

Holly Petre, Assistant Digital Editor

September 13, 2022

 

Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.

Today, we’re talking about Chipotle’s latest menu hack that comes courtesy of TikTok.

Chipotle has disabled a viral hack for $3 burritos. After TikTok users and social media users at large discovered a hack that allowed users to purchase a taco for $3 and jazz it up to equal a burrito, the chain reacted ­ — and swiftly. This comes in the wake of the brand partnering with a viral TikTok star, the corn kid, for a campaign. Chipotle clearly has its finger on the pulse, but will that help the brand survive in the long term?

I discuss what that means for the brand ahead.

Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.

Be sure to subscribe to First Bite wherever you get your podcasts or on CastosSpotify, or Apple Podcasts.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.