Latin American flavors gain groundLatin American flavors gain ground

The Mexican dining trend, undoubtedly one of the pivotal fast-
casual success stories of the past few years, spawned many new chains, not only in Europe but also in the Middle East and beyond. 


Following the success of Chipotle Mexican Grill, other Californian-style Mexican brands exploded onto the European dining scene, and this shows no sign of slowing. 


The “Mexican wave” has since sparked a love affair with all Latin American foods, particularly Brazilian and Peruvian flavors. While for some startup operations it can be challenging to convince landlords that a new and unknown Latin American concept is solid, convincing consumers in many major cities of this has not been quite so tough — particularly in the most cosmopolitan areas, wh...