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Whataburger adds chicken-fajita taco to menuWhataburger adds chicken-fajita taco to menu

Ron Ruggless, Senior Editor

February 7, 2012

1 Min Read
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Ron Ruggless

Regional burger chain Whataburger is adding a chicken-fajita taco to its permanent menu.

San Antonio, Texas-based Whataburger on Monday made the taco part of its regular menu after offering a version as a customized option for some time. The chicken-fajita taco is priced at $3.94 à la carte at units in the Dallas market, and also is available in a $6.24 combo meal.

Whataburger for years has offered egg-based breakfast tacos, but this new item pushes the Mexican staple into other dayparts. The item features sliced, grilled chicken breast; roasted poblano and red bell peppers; and grilled onions wrapped in a tortilla.

“At just 420 calories, the chicken fajita taco offers customers a lower-calorie option — perfect for keeping those New Year’s resolutions — but in a size that still satisfies,” said Rich Scheffler, Whataburger’s group director of marketing.

Whataburger has about 700 restaurants in 10 states.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @ronruggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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