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Whataburger debuts favorites menuWhataburger debuts favorites menu

Ron Ruggless, Senior Editor

October 10, 2011

1 Min Read
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Ron Ruggless

Whataburger is bringing four of its limited-time burgers together for an All-Time Favorites menu.

Beginning Monday, the San Antonio, Texas-based chain is offering the Whataburger Patty Melt, the Chop House Cheddar Burger, the Honey BBQ Chicken Strip Sandwich and its most popular A.1. Thick & Hearty Burger, which was retired in 2009.

“Our All-Time Favorites menu brings together the items that we hear about from our customers all year long,” said Rich Scheffler, Whataburger’s group director of marketing.

The four All-Time Favorites are also available in junior sizes, the company said.

EARLIER: Whataburger rolls out green chile burger LTO

“In our restaurants, in email, on Facebook and Twitter, our customers ask: When are these favorites coming back and why don’t we have them every day?” Scheffler said. “This menu is, without a doubt, for them.”

Whataburger said in a press release that “the All-Time Favorites menu directly ties into Whataburger's recently announced new advertising campaign, launching this week, which focuses its attention on the pride Whataburger has for its freshly-prepared menu offerings, its customers and employees.”

Whataburger has more than 700 restaurants.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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