McDonald’s is offering a Double Big Mac at participating restaurants nationwide for a limited time starting Jan. 24. The Double Big Mac includes four beef patties and additional sauce, and is topped with the product’s signature pickles, shredded lettuce, chopped onions and slice of American cheese sandwiched between a sesame seed bun.
The Double Big Mac has already been available in Canada and Great Britain. The company also introduced it to the U.S. market, though that introduction was made in March 2020 right before the pandemic forced closures and halted innovation. In the ensuing months, most brands, including McDonald’s, trimmed menus and operating hours to navigate the crisis and the Double Big Mac was eventually pulled.
During McDonald’s Investor Day last month, CEO Chris Kempczinski said the company would be focusing on its core menu offerings, including the Big Mac, and hinted at having a “larger burger.” Notably, the company is also working on updating its traditional burgers, featuring changes such as softer buns and more sauce, as well as changes to the cooking process. The company said these updates will yield its “best burgers ever” and they’re expected to be deployed systemwide by the end of 2026.
“We’ve identified an unmet customer need with a significant opportunity to drive future growth in beef and that is the large beef burger customer – a desire for larger, high quality burgers that fill you up and are delivered in a convenient and affordable way,” Jo Sempels, president for international developmental licensed markets, said during investor day.
Contact Alicia Kelso at [email protected]
