The Counter burger chain has promoted Bryan Vicentini to the role of president and chief operating officer, the company said Tuesday.
Vicentini fills a position that was previously held by Ed Casey, who left the company in November 2010.
Previously vice president of operations, Vicentini has been with the Culver City, Calif.-based chain since 2010. Before joining the company, he was senior director of operations for RA Sushi, a concept owned by Benihana.
In his new role, Vicentini will continue managing day-to-day operations, overseeing all departments and team members, maintaining vendor relations, and working with franchisees and partners, the company said.
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“Bryan has shown outstanding leadership in the last two years with The Counter,” said Jeff Weinstein, founder and co-chief executive. “We’re excited to have him at the helm as we continue to expand The Counter brand.”
Founded in 2003 in Los Angeles as a casual-dining brand offering build-your-own burgers, The Counter has 33 restaurants in the United States and 3 units internationally.
This article has been revised to reflect the following correction:
Correction: November 28, 2012 An earlier version of this article misstated the unit count of The Counter. The Counter has 36 total units.
Contact Lisa Jennings at [email protected].
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