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Beyond Burger founder, CEO Ethan Brown makes customized plant-based products for chain restaurantsBeyond Burger founder, CEO Ethan Brown makes customized plant-based products for chain restaurants

Meet the technology innovators on Nation's Restaurant News' 2020 Power List

Bret Thorn, Senior Food Editor

January 22, 2020

1 Min Read
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Long before plant-based protein was on everyone’s lips — figuratively and literally — Ethan Brown was pioneering efforts to make vegetables taste like meat.

The founder and CEO of Beyond Meat, which went public in early May 2019, has been at it for 11 years. He started the company in 2009 with the mission of addressing issues of human health, climate change, managing natural resources and animal welfare.

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In 2012 the company launched its first product, Beyond Chicken, for sale in retail — although it also was briefly offered by fast-casual chain Which Wich Superior Sandwiches in 2014-15. That product had limited success, but later endeavors, including substitutes for hamburger and sausage, did well enough for an IPO.

Now Beyond Burger and Beyond Sausage products are available at many chains, including Del Taco, Carl’s Jr., Hardee’s, Dunkin’ and about half of Tim Hortons Canadian locations. Its meatballs have been tested at 685 Subway locations, and a reformulated Beyond Chicken was briefly tested at KFC. It also is on the menu at Courtyard by Marriott hotels, and smaller chains including PizzaRev, Epic Burger, Oath Pizza, Dog Haus and Bareburger. 

Brown and his team have earned a reputation for working with chains to develop customized products with the taste and texture of their other menu items, and that reputation bodes well for Beyond Meat’s future success.

Related:McDonald’s expands Beyond Meat burger test

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality.

Hi is responsible for spotting and reporting on F&B trends across the country for both publications. 

He is the co-host of a podcast, Menu Talk with Pat and Bret, which features interviews with chefs, food & beverage authorities, and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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