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A closer look at Burger King’s ‘Restaurant of Tomorrow’ designsA closer look at Burger King’s ‘Restaurant of Tomorrow’ designs

Brand provides glimpse at two models that adapt to new technology, coronavirus pandemic changes

Ron Ruggless, Senior Editor

September 3, 2020

17 Slides
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Burger King today unveiled two new “Restaurant of Tomorrow” designs that adapt to consumer changes in the coronavirus pandemic and gibe with the brand’s advancements.

The quick-service burger brand, a division of Toronto-based Restaurants Brands International Inc., expects the first domestic version of the two new looks to be built in Miami in 2021, but it is developing aspects of the new COVID-19 Age design in some existing restaurants.

Other plans for the “Restaurant of Tomorrow” designs, one called “Next Level” and the other “Your Way,” (pictured above) are in Latin America and the Caribbean, a spokesperson said.

Restaurant Brands International has more than 27,000 restaurants in more than 100 countries and U.S. territories.

For our most up-to-date coverage, visit the coronavirus homepage.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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