Checkers & Rally’s names new chief marketing officerCheckers & Rally’s names new chief marketing officer

Checkers & Rally's Restaurants Inc. has named Dwayne Chambers as chief marketing officer, succeeding longtime CMO Terri Snyder, who will retire in July, the company said Tuesday.

The Tampa, Fla.-based drive-thru burger brand said Snyder, who has been with the company more than 12 years, would be moving into a non-management board position.

“We selected Dwayne after a thorough and extensive search of the very best CMO talent in our industry,” said Rick Silva, CEO of Checkers & Rally’s, in a statement. “Dwayne is an experienced marketing leader whose strategic brand-building efforts have produced year over year of same-store sales growth for leading restaurant brands.”

Prior to joining Checkers, Chambers served as chief marketing officer for P.F Chang’s China Bistro Inc., where oversaw social, digital and interactive marketing platforms and was responsible for menu innovation. Chambers also served as chief marketing and innovation officer for Krispy Kreme and previously worked with such brands as Fuddruckers, Koo Koo Roo, Noodles & Company, Red Robin Gourmet Burgers and Sonic Drive-In.

According to Nation’s Restaurant News most recent Top 200 data, Checkers, which is owned by Oak Hill Capital Partners, had estimated sales of $544.3 million for the fiscal year ended December 2018.

Chambers said he will be leading marketing, eCommerce, research and development and communications for the Checkers and Rally’s brands.

Chambers, in a statement, said, “Alongside the talented Checkers & Rally’s team and with the support of Oak Hill Capital, we are on a journey to grow the brand, the business, restaurants and equity for the company and our franchise partners.”

The company operates and franchises nearly 900 restaurants.

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