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Green Burrito unveils new menu inspired by fast casualGreen Burrito unveils new menu inspired by fast casual

Sister brand to Carl’s Jr. upgrades food offerings

Lisa Jennings, Executive Editor

October 18, 2016

3 Min Read
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Charbroiled steak. Cotija cheese. Cilantro-lime rice. Housemade pico de gallo.

A menu from the latest fast-casual Mexican concept?

Actually, no. These are ingredients on the recently overhauled menu at Green Burrito, a dual-brand concept paired with more than 600 Carl’s Jr. restaurants.

Parent company CKE Restaurants Holdings Inc. is attempting to move the 30-year-old quick-service brand a bit closer to the fast-casual realm with upgraded ingredients.

“We see this as an opportunity to steal some chairs,” Eric Williams, chief operating officer for CKE, told Nation’s Restaurant News. “We’ve seen the Mexican QSR space has become undeniably popular. We’re experienced in doing this and have a reputation for great food, so we wanted to get in on t...

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About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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