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Sister brand to Carl’s Jr. upgrades food offerings
Charbroiled steak. Cotija cheese. Cilantro-lime rice. Housemade pico de gallo.
A menu from the latest fast-casual Mexican concept?
Actually, no. These are ingredients on the recently overhauled menu at Green Burrito, a dual-brand concept paired with more than 600 Carl’s Jr. restaurants.
Parent company CKE Restaurants Holdings Inc. is attempting to move the 30-year-old quick-service brand a bit closer to the fast-casual realm with upgraded ingredients.
“We see this as an opportunity to steal some chairs,” Eric Williams, chief operating officer for CKE, told Nation’s Restaurant News. “We’ve seen the Mexican QSR space has become undeniably popular. We’re experienced in doing this and have a reputation for great food, so we wanted to get in on t...
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