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Many McDonald’s locations to reportedly extend $5 deal into AugustMany McDonald’s locations to reportedly extend $5 deal into August

Many of quick-service restaurant chain's U.S. locations will expand the value offer for another month

Ron Ruggless, Senior Editor

July 23, 2024

2 Min Read
mcdonald s to extend value meal into August
McDonald's reportedly will extend $5 Meal Deal at about 93% of U.S. locations through August.McDonald's Corp.

Many McDonald’s units in the United States will be extending the $5 Meal Deal — intended originally for late June and July — into August, according to news reports.

The Chicago-based quick-service chain kicked off the $5 Meal Deal on June 25, offering a choice of a McDouble burger or McChicken sandwich, small fries, a four-piece Chicken McNuggets and a small soft drink

Since its launch in June, the limited time offer is “resonating with our millions of customers,” according to an internal McDonald’s memo obtained by CNN. Emails to the company were not returned by press time.

“As a result, 93% of U.S. locations will keep the deal on menus through August,” CNN reported.

An outside analytics firms indicated the offer had its intended impact.

“McDonald’s $5 Meal Deal appears to be having a positive impact on visitation trends,” R.J. Hottovy, head of analytical research at Placer.ai, said earlier in July.

“The company was lapping last year’s Grimace Shake promotion during the last week of June, but Placer data indicates strong visit trends on a year-over-year basis as we moved past that promotion in the first week in July,” he said. “If we compare visit trends to 2022 to exclude the impact of last year’s Grimace Shake, we also see strong acceleration the past two weeks, as well as outperformance compared to the rest of the QSR sector."

Related:McDonald’s has experienced a traffic bump from its $5 Meal Deal

McDonald’s isn’t the only quick-service operator embracing value as consumers express uncertainty in the economy. The Wendy’s Co. announced customers would get a free small Frosty with the purchase of a $5 Biggie Bag exclusively in the app. Burger King, a division of Toronto-based Restaurant Brands International Inc., invested millions to drive awareness of its $5 Duos, $5 Your Way meals, and $2.99 wraps. San Diego, Calif.-based Jack in the Box Inc. highlighted a promotion of its Munchies Menu.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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