Nekter Juice Bar promotes Natalie Green to first chief operations officerNekter Juice Bar promotes Natalie Green to first chief operations officer

Nekter Juice Bar has promoted Natalie Green to brand’s first chief operations officer, the company announced Wednesday.

She has been with the company since 2011, when she started as a controller. For the past six years, Green has been senior vice president of business operations.

“During the past 11 years, Natalie has proven to be an invaluable asset to Nekter Juice Bar, our incredible team and wonderful franchise partners, and ultimately our guests with her dedication and vision,” said Nekter Juice Bar CEO Steve Schulze in a statement. “Natalie employs the ideal combination of proven operating expertise and collaborative spirit that is at the very core of our culture and company. Her talent for leadership by example, her drive and innovative thinking have been fundamental to Nekter and keeping it on course for expansive growth.”

Green will work closely alongside co-founders, Schulze and chief visionary officer Alexis Schulze, as the company is poised to enter several new markets this year. There are currently more than 150 new locations in various stages of development. 

“It’s an exciting time for me to step into the role of COO of Nekter Juice Bar,” said Green in a statement. “We have an extraordinary team here, whose creativity and ingenuity are behind our position as a best-in-class brand and a remarkable opportunity for our franchisees.”

Nekter Juice Bar is based in Costa Mesa, Calif., and currently has 170 locations across the U.S.