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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Observers say Taco Bell is poised to rise and shine
Armed with a Waffle Taco and a few years of Millennial-driven momentum, Taco Bell is taking a bold step into the morning daypart with its national rollout of breakfast on March 27.
Many see the move as a direct attack on the beloved Egg McMuffin and McDonald’s dominance at breakfast. But Taco Bell joins a growing crowd of morning quick-service competitors, all hoping to tempt consumers out of bed with innovative-yet-affordable offerings served with convenience, speed and a decent cup of coffee.
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• QSRs boost breakfast offerings
• Taco Bell to roll out breakfast nationwide
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Burger players like Burger King, Jack in the Box, and Hardee’s have long fought to chip away at McDonald’s morning market sha...
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