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Starbucks CEO says ‘nothing changes’ with Howard Schultz moveStarbucks CEO says ‘nothing changes’ with Howard Schultz move

Company responds in wake of former executive’s possible presidential bid

Joanna Fantozzi, Senior Editor

January 30, 2019

2 Min Read
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Starbucks Corp. CEO Kevin Johnson told employees in a letter Tuesday that “nothing changes” for the company with former CEO Howard Schultz’ public consideration of a presidential bid.

In an interview Sunday on CBS’ “60 Minutes,” Schultz speculated about running as an “independent centrist” candidate in 2020. But his announcement drew concerns, especially on social media, about the impact of a third-party candidate on the race and the Twitter hashtag #BoycottStarbucks was trending.

In a Tuesday opinion column in USA Today, Schultz reiterated his presidential campaign musings, clarifying that, “I will not seek the presidency unless I believe it is possible to win.”

Johnson, in his letter to employees and partners at the Seattle-based coffee giant, embraced the legacy of the brand’s former CEO – who stepped down as executive chairman in June 2018 – and distanced Starbucks from Schultz’s political aspirations:

“Whatever he decides, it is my personal belief that Howard will continue to make a positive impact on the lives he touches, and I wish him well,” Johnson said in the letter. “Many of us will inevitably be asked if the company supports a possible presidential candidacy of Howard and what changes for Starbucks. As a company, we don’t get involved in national political campaigns. And nothing changes for Starbucks.”

Related:Ex-Starbucks CEO Howard Schultz teases presidential run

The impact on Starbucks stock price was light, with shares trading at midday Tuesday at about $66.91, essentially flat from Monday’s close of $66.90 a share. The stock closed Friday, before the announcement, at $67.09 a share.

Starbucks as a company has historically embraced progressive positions on potentially divisive political issues, including rights and employment opportunities for refugees, immigrants, undocumented immigrants brought to the United States as children (Deferred Action for Childhood Arrivals, or Dreamers) and formerly incarcerated individuals. 

Johnson’s letter reiterated Starbucks’ mission and values and recent company initiatives in “pursuit of doing good,” including goals to hire opportunity youth (unemployed people between the age of 14 and 24 who are not in school), opening stores in economically underserved communities, supporting deferred action for Dreamers, hiring refugees and supporting “ban the box” hiring practices that help formerly incarcerated individuals find employment.

Some of the above politically tinged policies were enacted under Schultz’s reign, including the 2015 “Race Together” campaign, which was aimed at engaging baristas and customers in conversations about racial issues and inequality. That campaign ended after a week.

Related:Starbucks’ Howard Schultz stepping down as executive chairman

At the end of the first quarter on Dec. 30, Starbucks had 29,865 locations worldwide.

Contact Joanna Fantozzi at [email protected] 

Follow her on Twitter: @JoannaFantozzi

About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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