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Taco Bell hotel: Top 5 moments from epic QSR marketing eventTaco Bell hotel: Top 5 moments from epic QSR marketing event

Fan reaction: ‘How crazy that we’re at a Taco Bell hotel?’

Nancy Luna, Senior editor, Nation's Restaurant News

August 12, 2019

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Guests are checking out today from their stay at The Bell: A Taco Bell Hotel and Resort, an epic marketing experiment by the Irvine, Calif.-based chain.

Taco Bell, which enjoys a huge Gen Z and Gen Y fan base, converted a Palm Springs resort into a themed pop-up hotel, an event that the brand has been developing for years.

Fans traveled from 21 states to take part in the four-night immersive experience. They devoured exclusive foods, bought taco-themed merchandise and were treated to lively entertainment.

If you didn’t have a chance to check-in, don’t fret. Nation’s Restaurant News has compiled the Top 5 Taco Bell hotel moments.

Contact Nancy Luna at [email protected] 

Follow her on Twitter: @fastfoodmaven

About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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