Yum Brands division promises “flavor innovation” with coming return
Taco Bell will be returning the popular Nacho Fries to its restaurants nationwide on Jan. 30, the company said Tuesday.
The Nacho Fries return will include “flavor innovations,” the Irvine, Calif.-based division of Yum Brands Inc. said in its announcement.
Taco Bell first launched Nacho Fries in January 2018.
About two months later, the company said the fries had become the most successful new menu item to ever launch on its menu, ousting Doritos Locos Tacos. In the first five weeks, roughly 7,000 Taco Bell restaurants sold more than 53 million Nacho Fries.
Nacho Fries return as limited time offers periodically, including this past June when it was marketed with a love song by Emmy winner Darren Criss as part of its so-called Live Mas Productions. More Live Mas Productions installments are expected with this Nacho Fries offer, the company said.
Taco Bell has about 7,000 restaurants in the United States.
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