Cheese-stuffed shell wins approval of Toledo, Ohio, test market
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Taco Bell will roll out systemwide its new Quesalupa — melted pepper Jack cheese stuffed into a flaky, crisp shell that serves as a vehicle for seasoned beef, lettuce, cheddar, reduced-fat sour cream and tomatoes — the company said Thursday.
After a test in 36 restaurants in Toledo, Ohio, concluded in March, the Quesalupa was pronounced one of the most successful tests in Taco Bell history.
Company officials did not say when the Quesalupa would be rolled out.
After reports of the test launched a social media frenzy earlier this year, Taco Bell fanned the flames by asking followers to tweet #Quesalupa to “let Toledo know America is counting on them.”
Taco Bell flew popular YouTube food critic Daym Drops to its headquarters in Irvine, Calif., to taste test the item and further pressure Toledo customers.
Drops’ conclusion: “This thing tastes like buttery heaven.”
The Quesalupa is Taco Bell’s latest effort in an ongoing quest to reimagine the taco. Earlier iterations included the Biscuit Taco, the Waffle Taco and the Doritos Locos Tacos platform.
Contact Lisa Jennings at [email protected].
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