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Wingstop to expand in Colombia, PanamaWingstop to expand in Colombia, Panama

Mexican franchise partner to develop more units in Latin America

Ron Ruggless, Senior Editor

October 28, 2016

1 Min Read
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Wingstop Inc. has signed new deals to expand into Colombia and Panama, the company said Friday.

The Dallas-based chicken wing chain has signed an agreement with Colowing S.A. de C.V to open 30 new franchised locations in the two Latin American countries over the next five years.

The 914-unit chain already has more than 60 international locations in Indonesia, Mexico, the Philippines, Singapore and the United Arab Emirates.

Antonio Ortiz Dominguez, majority partner in Wingstop’s first international group in Mexico, serves as the majority partner in the Panama and Colombia development company.

Ortiz launched Wingstop's first international location in Mexico, in 2009, and also operates Domino’s and BurgerFi franchises. His company has 39 Wingstop locations in Mexico, with is the brand’s largest non-domestic market.

Ricardo Ibarra, former general manager of Alsea Colombia, will serve as managing partner in the Panama and Colombia Wingstop operations. Ibarra has worked with Alsea’s Burger King, Chili’s Grill & Bar and Domino’s brands.

“Based on my knowledge of the Colombian customer and prior experience introducing well-known restaurant brands into the region, I am confident that this will be an extremely successful market for Wingstop,” Ibarra said in a statement.

The first Colombia locations are planned for Bogotá and Cali, the companies said.

"We look forward to partnering with Colowing in the development of these 30 new Wingstop locations," said Larry Kruguer, Wingstop president of international.

"The five-year plan for those two markets will focus on rapid development and scalability, and will lay the foundation for additional locations, while kickstarting our growth throughout the Latin American region,” he added.

Wingstop, founded in 1994, is a former division of Atlanta-based Roark Capital Group. The company went public in June 2015.

Contact Ron Ruggless at [email protected]
Follow him on Twitter: @RonRuggless

 

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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