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Dutch Bros bucks slide among ’21 IPO brandsDutch Bros bucks slide among ’21 IPO brands

Current bear market casts dark shadow over stock plans

Ron Ruggless, Senior Editor

June 17, 2022

4 Min Read
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Dutch Bros Inc. remains the sole stock trading above its opening price among the five restaurant companies that went public in 2021, and the current bear market has cast a dark shadow over any IPOs planned this year.

As of Friday, the five restaurant public offerings of last year were led by Grants Pass, Ore.-based Dutch Bros Inc.:

  • Dutch Bros was trading at about $33 a share from a 52-week range of $20.05 to $81.40. Dutch Bros set an opening price of $23 a share when it debuted Sept. 15 and was the only one of the five restaurant stocks that was still above its opening price.

  • First Watch Restaurant Group Inc. was trading at about $13 from a 52-week range of $11.57 to $25.46. First Watch, based in Bradenton, Fla., set an opening price $18 a share and debuted Oct. 1.

  • Krispy Kreme Inc. was trading near $13 a share from a 52-week range of $11.98 to $21.69. Krispy Kreme, based in Charlotte, N.C., set opening price of $17 a share and debuted July 1.

  • Portillo’s Inc. was trading just above $15 a share from a 52-week range of $14.84 to $57.73. Portillo’s, based in Oak Brook, Ill., set an opening price of $20 a share and opened on Oct. 21.

  • Sweetgreen Inc. was trading at about $12 a share from a 52-week range of $11.72 to $56.20. Sweetgreen, based in Los Angeles, set an opening price of $28 a share and debuted on Nov. 18.

The record 2021 IPO year for restaurant companies may be a high watermark, increasing interest among other brands. Several restaurant companies had considered public offerings this year, including Plano, Texas-based Fogo de Chao, Seattle, Wash.-based MOD Pizza, a special purpose acquisition company agreement with Panera Bread and Austin, Texas-based Torchy’s Tacos.

“Management needs to be aware of the pressure every quarter to talk about numbers,” said John Gordon, principal with the Pacific Management Consulting Group, who recently attended a restaurant investment conference in New York.

He said analysts at the conference were discussing likelihood of a recession and its impact on the restaurant landscape. Those concerns were heighted in light of Wednesday’s Federal Reserve interest hike of 0.75%, the largest increase at a single meeting since 1994.

Gordon noted that investors, especially the institutional ones involved in IPOs, dislike uncertainty, and the landscape currently offers a lot of that.

But brand executives expressed interest in stock options, which were opened with public offerings, as a useful tool to incentivize general managers in a competitive job market, Gordon said.

Also, the IPO market has a rhythm, which may be slowing after a hectic year of 2021.

“There are only so many companies out there that are looking to raise capital,” said David Hsu, a management professor at the Wharton School at the University of Pennsylvania, in a SiriusXM report in April. “There’s going to be a natural ebb and flow.”

First quarter 2022 had 77 IPOs that raised $12.2 billion, compared to last year’s first-quarter total of 395 offerings that raised $140 billion, according to a Barron’s report based on data from Dealogic.

The stock market slide since, which has hit bear territory, has cast many IPO plans in amber for the time being. The Nasdaq market is down more than 30% since the beginning of the year, and the Dow Jones is down more than 17%.

However, bright spots exist among the newly public companies.

Andy Barish, an equity analyst with Jefferies LLC, noted in a preview to the Nantucket Consumer Conference that Dutch Bros has encountered some near-term same-store sales headwinds, but long-term growth is “unmatched in [the] industry.”

Dutch Bros, a drive-thru coffee concept, recently expanded in the Dallas market amid sales trends that had softened late in the first quarter because of higher consumer gas prices and inflation.

“Nonetheless, we think sales drivers exist (loyalty, digital, marketing, pricing, menu adds, op efficiencies) and current expectations could prove conservative,” Barish wrote, with a “growth engine best in the industry.”

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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