Brand promotes Jim Taylor to marketing chief
Arby’s Restaurant Group Inc. has named Rob Lynch (left) to the new role of president for the Arby’s concept and promoted Jim Taylor to chief marketing officer, the company announced Thursday.
The Atlanta-based quick-service brand said both leadership appointments were effective as of Monday.
Lynch had served as brand president and Arby’s chief marketing officer since September 2013. Prior to joining Arby’s, Lynch served as vice president of brand marketing for Taco Bell and held marketing roles at consumer goods companies Procter & Gamble and The HJ Heinz Co.
In the new president role, Lynch will oversee the brand’s marketing, operations and development functions. He will continue to serve as president of the Arby’s Franchise Association.
Taylor (left) previously served as senior vice president of marketing. In the CMO role, the company said Taylor will lead research and development, new product innovation, brand marketing and positioning, advertising and media planning.
“Rob and Jim have already made a tremendous impact to our company,” said Paul Brown, Arby’s Restaurant Group CEO, in a statement, “and I’m excited to see them given the opportunity to amplify their contributions in their new leadership positions.”
Arby’s, owned by Atlanta-based Roark Capital Group, ranked No. 18 in the most recent Nation’s Restaurant News Top 100 census. For the fiscal year ended December 2016, the company booked about $3.7 billion in sales.
The brand has more than 3,300 restaurants worldwide.
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