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Biscuitville names Jim Metevier presidentBiscuitville names Jim Metevier president

Former Yum executive to lead fast-casual, breakfast-focused chain

Bret Thorn, Senior Food Editor

September 16, 2015

1 Min Read
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Biscuitville Fresh Southern, a 54-unit fast-casual chain based in Greensboro, N.C., has named former Yum! Brands Inc. executive Jim Metevier president.

Prior to Metevier’s arrival, Burney Jennings, son of Maurice Jennings, who founded the breakfast-focused chain, held the titles of president and CEO. Jennings will continue in his role as CEO.

Metevier spent 22 years working for Yum, parent company of KFC, Taco Bell and Pizza Hut. Most recently, he was chief restaurant excellence officer for KFC. He served as chief operating officer at KFC from 2011 to 2013.

“We’re thrilled to welcome Jim aboard during this exciting period of growth for Biscuitville,” Burney Jennings said in a press release. “His extensive experience building a high-performance company and strong track record of success will add depth to our team and position Biscuitville for an even brighter future. I look forward to working with Jim.”

Metevier is responsible for leading the chain’s strategic business development, including adding new restaurants, renovating existing units and continuing the systemwide rollout of a recently introduced lunch menu. He will also oversee operational and infrastructure improvements.

“I look forward to joining the Biscuitville Fresh Southern family and building on the company’s success of the last 50 years,” Metevier said in the release. “As a team, we will continue to enhance the guest experience in our restaurants and drive-thrus, reach out to new and younger guests, improve operational efficiencies, and ensure our food is the freshest, best-tasting, scratch-made food in the South.”

In Biscuitville’s current fiscal year, sales are expected to reach a record $67 million, the company said, following 16 consecutive quarters of same-store sales growth.

Biscuitville has restaurants in North Carolina and Virginia.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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