Sponsored By

Dave & Buster's names Brandon Coleman III CMODave & Buster's names Brandon Coleman III CMO

Del Frisco's veteran replaces Sean Gleason

Bret Thorn, Senior Food Editor

February 24, 2020

1 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Dave & Buster’s Entertainment, Inc., has named Brandon Coleman III senior vice president and chief marketing officer, effective Feb. 26, the Dallas-based chain said Monday.

He will succeed Sean Gleason, who has been CMO since 2009 and will stay on in an advisory capacity through April 30.

Most recently, Coleman was president of Del Frisco’s Grille, and before that he was CMO of Del Frisco’s Restaurant Group.

BrandonColeman.gif“Brandon is a seasoned marketing executive and we are excited to welcome him to the Dave & Buster’s team,” Dave & Buster’s CEO Brian Jenkins said in a statement. “He brings valuable expertise and a proven track-record of success implementing research-driven marketing strategies across a variety of concepts. Guest engagement, loyalty and brand recognition are central tenets of our strategy, and I am confident in Brandon’s ability to drive innovation and advance our ongoing marketing initiatives. Brandon is a great cultural fit and we are confident we will benefit from his leadership and fresh perspective.”

Coleman said he was excited to start his new position.

“Dave & Buster’s is an iconic brand, and I have long admired its market-leading position and focus on creating an immersive experience for guests,” he said. “I am excited to begin working with the team to drive deeper customer engagement, accelerate digital marketing initiatives and develop targeted campaigns utilizing the company’s expanding consumer insights capabilities.”

Related:Dave & Buster’s says fast-casual venture is off to slow start

There are 136 Dave & Buster’s locations in North America.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.