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Domino's makes marketing-executive changesDomino's makes marketing-executive changes

Pizza brand names CMO Joe Jordan to global post, hires Art D’Elia as brand officer

Ron Ruggless, Senior Editor

December 21, 2017

2 Min Read
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dominos-joe-jordan.gifDomino's Pizza Inc. has promoted Joe Jordan (left), the chief marketing officer for its U.S. division, to oversee the company’s leadership team in Europe, Africa and the Middle East, the company said in announcing executive changes this week.

The Ann Arbor, Mich.-based brand said Jordan, in his new position as executive vice president for international, will report to Richard Allison, president of Domino’s International. The Europe-Africa-Middle East region produces about half of Domino’s International sales, the company said.

Domino’s also said it had hired Art D’Elia as chief brand and innovation officer and senior vice president, reporting to Russell Weiner, president of Domino’s U.S. D’Elia most recently served as CMO for Danone Dairy UBN, where he led brand marketing for Oikos, Brand Dannon, Danimals and the packaged frozen yogurt business.

Jordan will officially begin his international position in April to allow for a transition of duties, the company said. He and D’Elia will work in the coming months to smooth the leadership changes in the Domino’s U.S. marketing and innovation programs.

Jordan served as U.S. CMO for the past three years and led the launch of Domino's successful Handmade Pan Pizza, Specialty Chicken and salad products. Jordan also headed the Domino's Marketing Advisory Council and Domino's National Advertising Fund boards.

 “As our brand becomes a global leader in markets around the world we have a chance to expand our great leadership and provide opportunities for exceptional performers,” said Patrick Doyle, Domino's president and CEO, in a statement. “We're excited about this change, and the chance to share our resources and put proven leaders into positions we believe will help us accelerate our brand trajectory.”

For the third quarter ended Sept. 10, Domino’s profit increased 19.3 percent, to $56.4 million, or $1.18 per share, from $47.2 million, or 96 cents per share, in the same period a year ago. Revenue increased 13.6 percent, to $643.6 million, from $566.7 million the prior-year period.

Third-quarter domestic same-store sales were up 8.4 percent and international same-store sales increased 5.1 percent.

Domino's Pizza has more than 14,400 stores in more than 85 international markets.

Contact Ron Ruggless at [email protected] 

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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