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El Pollo Loco names new chief development officerEl Pollo Loco names new chief development officer

John Dawson, formerly Coffee Bean & Tea Leaf CEO, to spearhead marketing and franchise sales

Bret Thorn, Senior Food Editor

May 2, 2016

2 Min Read
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El Pollo Loco John Dawson

El Pollo Loco Holdings Inc. has named John Dawson, formerly president and CEO of The Coffee Bean & Tea Leaf, to the newly created position of chief development officer, effective immediately, the quick-service operator said Monday.

The company said that Dawson would be responsible for all aspects of the 433-unit brand’s development program, including marketing, franchise sales, real estate and construction for company and franchised units.

In its last earnings report, El Pollo Loco said it expected to open 18 to 22 company-owned units and 10 to 15 franchised restaurants in 2016, a significant increase from the 11 company-operated units and three franchised locations it opened in 2015.

Before heading up The Coffee Bean & Tea Leaf, which operates 900 locations in 24 countries, Dawson was global development officer of Dunkin’ Donuts, a subsidiary of Dunkin’ Brands Group Inc., where he worked for eight years. Prior to that he was vice president of worldwide restaurant development of McDonald’s Corp.

“It’s a very exciting time for El Pollo Loco, and we’re thrilled to have John join our executive team, as he brings a broad base of experience to this role,” El Pollo Loco president and CEO Steve Sather said in a press release. “He has helped several high-profile brands achieve meaningful growth, and we look forward to the many contributions he will make as part of our team. We are confident that he is the right person to lead the strategic development of new markets and help us further penetrate our existing markets.”

Dawson said in a statement that he was enthusiastic about his new position at the Costa Mesa, Calif.-based company.

“I have always been impressed with the iconic status of this Southern California favorite, and see tremendous growth potential ahead. It’s exciting to be a part of this dedicated team, focused on driving growth within our current markets as well as forging new territories ahead,” Dawson said.

The announcement comes a month after the departure of El Pollo Loco chief operating officer Kay Bogeajis, whose responsibilities would be divided among others while the company searched for a successor.

El Pollo Loco has restaurants in Arizona, California, Nevada, Texas and Utah.

Contact Bret Thorn at [email protected]
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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