Michael Beacham moves from franchise side to oversee growth
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Hard Rock International Inc. has promoted Michael Beacham to the position of senior vice president and chief operating officer of corporate cafes, the Orlando, Fla.-based company said Monday.
Beacham joined Hard Rock in 2011 as vice president of worldwide franchise operations and development, overseeing the brand’s franchise cafe portfolio, which reached 30 units during his tenure.
In his new role, Beacham will lead the team growing the corporate side of the business, which includes 65 units. He replaces Fred Thimm, who left the company.
“For the past three years, Michael was vital in expanding the brand’s franchise business, and we look forward to him bringing that same expertise, enthusiasm and business acumen in leading our company units as we continue to grow our brand,” Hamish Dodds, Hard Rock International’s president and chief executive, said in a statement.
Antonio Bautista will replace Beacham as senior vice president of franchise operations and development. Bautista was most recently Hard Rock’s area vice president of development and operations overseeing the Europe, Middle East and Africa regions.
Hard Rock operates and franchises 193 venues in 60 countries, including 147 cafes, 21 hotels and 10 casinos.
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