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Jamba Juice names Claudia Schaefer CMOJamba Juice names Claudia Schaefer CMO

Former Cheddar’s marketing chief to replace Rachel Phillips-Luther

Bret Thorn, Senior Food Editor

October 31, 2017

1 Min Read
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Jamba Inc., parent of Jamba Juice Co., has named Claudia Schaefer its chief marketing officer effective Nov. 6, 2017.

Claudia Schaefer

Photo: Jamba

Claudia-schaefer-jamba.jpgMost recently the CMO at Cheddar’s Scratch Kitchen, and before that holding leadership positions at Brinker International and TGI Fridays, Schaefer will report to president and CEO Dave Pace and will be responsible for global marketing, consumer insights, public relations, product innovation and research & development, according to a release announcing Schaefer’s appointment. 

Schaefer is replacing Rachel Phillips-Luther, who Jamba said had left to pursue other interests.

Prior to entering foodservice, Schaefer spent nine years at advertising agencies including Leo Burnett, Tracy-Locke and Moroch and associates. 

“I am delighted to have Claudia join the Jamba team and want to thank Rachel for her contributions during her time with Jamba,” Pace said in a statement. “Claudia brings deep restaurant experience and a strategic analytical approach leveraging data and consumer insights to build and reinvigorate high profile brands. Her track record of success with multiple concepts, including her most recent work at Cheddar’s, makes her a clear choice to lead our marketing efforts.” 

In the release, Jamba credited Schaefer with helping turn around Cheddar’s, which was then sold to Darden Restaurants Inc. earlier this year.   

Frisco, Texas-based Jamba, Inc., through its wholly-owned subsidiary Jamba Juice Co., has more than 800 locations worldwide, including 69 company-owned and 770-franchise locations in the U.S. as of the end of 2016. 

Contact Bret Thorn at [email protected]

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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