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Le Duff America names U.S. president for Brioche DoréeLe Duff America names U.S. president for Brioche Dorée

Julie Hauser-Blanner to develop the global brand for American market

Bret Thorn, Senior Food Editor

August 21, 2017

2 Min Read
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Julie_Blanner_1.jpgLe Duff America has named Julie Hauser-Blanner to the newly created position of U.S. president of Brioche Dorée, with responsibility for launching the concept in the United States.

Most recently, Hauser-Blanner ran foodservice at Bass Pro Shops. Before that, she held various positions at Bloomin’ Brands Inc., including regional vice president of Bonefish Grill and vice president of global operations at Outback Steakhouse.

According to a press release announcing her appointment, Brioche Dorée was founded in 1976 in Brest, France, by Louis Le Duff, and “offers Parisian-style and urban French cuisine, with freshly baked breads and pastries and housemade sandwiches, soups and more.”

The chain has more than 500 locations worldwide, according to parent company Groupe Le Duff.

“Julie has a strong track record in domestic and international operational excellence, making her an outstanding choice to lead the U.S. launch of our legacy Brioche Doree brand,” Le Duff America CEO Olivier Poirot said in the release.

“She is also a very enthusiastic developer of people who strongly believes in creating and nurturing a highly motivated team dedicated to achieving ambitious goals and results, which is imperative as we recreate the brand for the U.S. market.”

Le Duff America already operates 96 Mimi’s Café units and 67 La Madeleine French Bakery & Café locations in the United States. The company also franchises 20 La Madeleine locations and several small-format Brioche Dorée locations in American airports. It plans to open between three and six full-sized corporate locations in two urban U.S. markets to establish its brand identity here and then launch a franchising initiative, the company said.

“Now is the perfect time to introduce American audiences to Brioche Dorée because it offers fresh, hand-prepared, authentic food for the way people want to eat today,” Hauser-Blanner said in the press release. “My top priority is to make this iconic, global brand relatable to the U.S. consumer while maintaining the highest standards of guest experience and exceptional food quality.”

Contact Bret Thorn at [email protected]

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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