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On The Border Mexican Grill & Cantina names Ashley Zickefoose CMOOn The Border Mexican Grill & Cantina names Ashley Zickefoose CMO

Veteran of Kraft, Pizza Hut to spearhead marketing and public relations

Bret Thorn, Senior Food Editor

August 5, 2015

1 Min Read
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On The Border Mexican Grill & Cantina has named Ashley Zickefoose chief marketing officer, effective Sept. 8. She replaces Gerald Mann, who resigned in May.

She will be responsible for overall brand management, planning and strategy, advertising and public relations initiatives, research & development and innovation. She will report directly to On The Border president Ward Whitworth.

Zickefoose most recently was principal of BES Consulting Group, a brand strategy agency, and previously she has held executive positions at Kraft Foods, Pizza Hut and Dallas-based retailer Sleep Experts.

“Ashley is a proven marketing and business leader across several industries. Her diverse wealth of experience in brand strategy makes her the right choice for On The Border,” Whitworth said in a press release, “Her positive energy, high accountability and strong focus on delivering results make her a great addition to the OTB team.”

Zickefoose has an MBA from the University of Chicago Booth School of Business and a degree from Texas A&M University.

“I have great respect and admiration for On The Border and embrace the opportunity to create new and innovative ways to invigorate OTB, a true category leader,” Zickefoose said. “I’ve been a big fan of the brand for a long time and am excited to take this concept to even greater heights.”

Dallas-based On The Border is a 150-unit chain owned by Border Holdings, LLC.

Contact Bret Thorn: [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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