Sponsored By

Pacific Catch realigns management teamPacific Catch realigns management team

Co-founder Keith Cox returns as CEO

Bret Thorn, Senior Food Editor

December 15, 2017

2 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Pacific Catch Westcoast Fish House, a seven-unit chain based in San Francisco, has adjusted its management with the return of co-founder Keith Cox.

Cox, who founded the chain with Aaron Noveshen in 2003, has since been involved in other businesses, including the 2015 reacquisition of World Wrapps, a chain he founded in 1995 that now has three locations in California and Washington.

Keith Cox

Photo: Pacific Catch

Keith_Cox_pacific-catch.pngCox has been named president and CEO of Pacific Catch, replacing Steve Stoddard as CEO. The company’s last president was Noveshen, who left that role several years ago. His position within the group remains unchanged and he is still CEO of the group's consultancy, The Culinary Edge, and its quick-service chicken concept Starbird.

Additionally, Demetri Gill has been named chief financial officer, replacing JP Lachance, who is now chief operating officer of Equator Coffees & Teas.

Gill most recently was CFO of upscale Italian chain Il Fornaio.

Industry veteran Michael Hislop, a founding board member of Pacific Catch who in the past has served as CEO of Il Fornaio, Corner Bakery and Chevy’s, has been named chairman and will advise the executive team as the chain expands, according to a press release announcing the changes.

Finally, Johanna Rivera, who formerly held a variety of positions at Subway including regional director of Latin America & The Caribbean, is filling the newly created position of vice president of marketing for Pacific Catch.

Tom Hanson has retained his role as chief operating officer.

“I am thrilled to be back at the helm,” Cox said in a statement. “We’ve got some exciting new ideas to implement and we’ve assembled an incredible team to help take Pacific Catch to the next level.”

Plans are underway to open the eight Pacific Catch location, in Walnut Creek, Calif., in spring of 2018, with expectations to expand to other California communities and beyond. 

Contact Bret Thorn at [email protected]

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.