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Pizza Hut names Claes Petersson VP of innovationPizza Hut names Claes Petersson VP of innovation

Sonic VP of research and development to depart for pizza chain

Bret Thorn, Senior Food Editor

May 11, 2015

2 Min Read
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Claes Petersson has left his position as vice president of research and development and packaging at Sonic Corp. to join Yum! Brands Inc. subsidiary Pizza Hut as vice president of innovation, effective May 18.

“Yum and I have been talking for a while and we decided that I will start Monday as vice president innovation for Pizza Hut,” Petersson wrote in an email. “Sonic has been amazing and [so has] what we have been doing there the last three years. Yum is an exciting brand and I feel honored to be a part of their team and that they asked me to lead their future food creations.”

Petersson said the role is a newly created position for Pizza Hut. A Pizza Hut spokesman said Petersson was joining in advance of the planned retirement at the end of the year of Bruce Perkin, the chain’s chief food innovation officer. Perkin will remain responsible for food safety, supplier management and menu labeling while Petersson pursues culinary innovation.

Sonic has credited new product development as a key factor in its strong financial performance. It recently opened a 3,500-square-foot research and development center at its Oklahoma City headquarters that includes a kitchen for testing existing and new equipment and menu items, rooms for meetings and consumer research, and cameras to broadcast training and food demonstrations.

For his role in developing new menu items, ranging from a lighter line of sodas and slushes with real fruit, to pretzel dogs and upscale chicken sandwiches, Petersson was named one of the 50 most powerful people in foodservice by Nation’s Restaurant News.

Pizza Hut has implemented several menu changes in recent months, including its “Flavor of Now” platform that features premium toppings and an array of new sauce and crust options. It also was the first national quick-service chain to introduce a gluten-free pizza certified by the Gluten Intolerance Group.

This story has been revised to reflect the following update:

Update: May 11, 2015  This story has been updated with information about the planned retirement of Pizza Hut’s chief food innovation officer Bruce Perkin.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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