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R Taco names new brand headR Taco names new brand head

Former Qdoba president to lead Inspire Brands subsidiary

Bret Thorn, Senior Food Editor

April 2, 2018

1 Min Read
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Tim Casey has been named brand head of R Taco, parent company Inspire Brands said Monday.

Most recently, Casey was president and CEO of PepperJax Grill, a 41-unit fast-casual chain based in Denver that specializes in cheesesteak subs. He was president of Qdoba Restaurant Corporation from May 2013 to June 2016, and before that spent three years as president and CEO of MFOC Holdco., parent company of Mrs. Fields and TCBY.

R Taco is a 26-unit fast-casual chain that was founded in 2010 as Rusty Taco and focuses on Mexican street-style tacos. It was purchased by Buffalo Wild Wings in 2014, which was itself bought by Arby’s Restaurant Group Inc. in a transaction that was completed in February. The three chains were combined into Inspire Brands, which is a subsidiary of Roark Capital Group, based in Atlanta.

“I’m thrilled to welcome Tim to the Inspire team,” CEO Paul Brown said in a press release. “R Taco is an exciting restaurant concept, and Tim’s expertise is a great fit to help propel further growth.”

Casey will report to Christian Charnaux, Inspire Brands’ chief growth officer.

Inspire said R Taco had sales of $23.1 million in the year ended December 2017. During that year they opened 15 new locations.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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