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Alacarte secures $700K investment for ‘virtual food hall’Alacarte secures $700K investment for ‘virtual food hall’

Meal-prep company to partner with UberEats

Bret Thorn, Senior Food Editor

December 1, 2017

2 Min Read
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Meal-preparation company Alacarte has secured $700,000 in angel financing to form a partnership with UberEats to offer what it said will be a “virtual food hall” experience.

The Miami-based company, which opened its first commissary in Miami Beach four months ago, prepares food based on the specs of local restaurants that it’s partnered with, along with concepts developed by Alacarte, allowing customers to order from multiple virtual concepts and delivering it all at the same time.

“So if the wife wants sushi, the husband wants Mexican and the kids want pizza, they can all order it from us and have it delivered at the same time,” said CEO and co-founder Ken Ray.

Ray said that this latest round of funding came from family and friends, but he recently visited venture capital firms in Boston and New York to raise additional funds for further expansion in high-density markets.

Alacarte has developed five concepts in its commissary: Bobby Ray’s Famous Fried Chicken, Fresco Mexicano, Miami Poke Co., Mott St. Pizza, and Pollerio (offering Latin-accented roasted chicken with sides such as beans, rice, fries and coleslaw).

It has partnered with local concepts Taekaway, which is Chinese, Maki San Sushi, Rosewood Pizza, Whichchicken Rotisserie, Bottle Box (offering beer, wine and sake) and a Chinese noodle restaurant called Chin Tu Fat.

Customers can currently order from Alacarte via other delivery platforms such as Postmates, GrubHub and Amazon Prime, but their software doesn’t allow customers to order from Alacarte’s multiple virtual restaurants. The funding will help Alacarte work with UberEats to develop software that will allow the “virtual food hall” experience.

Ray said each distribution center would be designed for a delivery radius of no more than 5 miles to guarantee delivery within 30 minutes, and ideally within 15 to 20 minutes. He said ideal markets would have at least 250,000 people within that delivery area.

Ray said the company is further fine-tuning its software to track customers’ ordering habits to anticipate their needs better — understanding, for example, that they might indulge on weekends and eat lighter earlier in the week — allowing for faster service and other efficiencies.

Contact Bret Thorn at [email protected]

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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