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Del Frisco’s launches new menus, ‘smarter’ marketing to stem slideDel Frisco’s launches new menus, ‘smarter’ marketing to stem slide

Steakhouse operator looks to 4Q holiday bump as 3Q results slump

Ron Ruggless, Senior Editor

October 14, 2017

3 Min Read
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As Del Frisco’s Restaurant Group Inc. heads into the profitable holiday season, the company’s three steakhouse brands are launching new menus and market campaigns, company executives said Friday.

The fourth quarter, with the winter holidays, historically produces 40 percent of earnings for the Southlake, Texas-based steakhouse operator, which includes the Del Frisco’s Double Eagle, Del Frisco’s Grille and Sullivan’s Steakhouse brands.

For the third quarter ended Sept. 25, Del Frisco’s reported a loss of $1.8 million, or 8 cents a share, compared to a profit of $786,000, or 3 cents a share, in the same period last year. Revenues increased 2.7 percent to $73.3 million from $71.4 million in last year’s quarter.

Del Frisco’s company-wide same-s...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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