Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Company credits breakfast and everyday value items for boosting results
By Mark Brandau
Global same-store sales rebounded slightly for McDonald’s Corp. in August after the company’s extremely rare flat results in July, but challenges related to low consumer confidence persisted across its three major operating regions.
Same-store sales at the more than 14,000 McDonald’s restaurants in the United States improved from a 0.1-percent decrease in July. For the month, McDonald’s global same-store sales rose 3.7 percent, comprising gains of 3 percent in the United States, 3.1 percent in Europe and 5.7 percent in the company’s Asia-Pacific/Middle East/Africa, or APMEA, division.
RELATED
• McDonald's same-store sales miss in July
• McDonald's to stress value in marketing strategy
• More quick-service restaurant news
The...
This content is available for registered users
Already have an account?